Sales and Operations Team Building
If handoffs fail, a karaoke night will not fix revenue leakage. Design for process empathy.
Shared pain points beat generic games
Map the friction first: lead quality, delivery promises, escalations, credit notes, and the language each side uses about the other. Then design activities that force perspective-taking on those exact joints.
Design focus that transfers
- Walk a real order lifecycle together (anonymised cases)
- Role-swap understanding exercises under time pressure
- Draft joint service-level agreements the teams can test for 30 days
- Debrief on language that triggers conflict (“you always…”, “sales promised…”)
Success signals after 30 days
- Clearer written handoffs
- Fewer surprise escalations
- Joint problem ownership on recurring failure modes
Build cross-functional cooperation on purpose
Describe friction points plainly in your team building request.